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  1. Creating an Artisan Food Business
  2. Copyright:
  3. The Artisan Food Entrepreneur - Jo Packham
  4. 1. Find out where your ideal customers hang out
  5. Artisan Food Discoveries, Food Entrepreneur Articles, and Consulting | Susie Wyshak

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Creating an Artisan Food Business

Sort order. May 13, Ietrio rated it did not like it Shelves: junk. Food magazine style of publishing and typography. And one of those 'top XX of something' kind of magazine biography - the kind where the people pay to be featured. Nov 01, Missy rated it really liked it.


Artisan producers have a real focus on high quality ingredients, often certified organic like Raw Halo, meaning that you get the amazing flavours without the need to add anything artificial. It's great that customers can look at the back of a wrapper and actually recognise all of the ingredients - something which unfortunately rarely happens with mass producers who become driven by maximising profits at the expense of quality. Becoming a young entrepreneur can be a scary process - how did your family and friends take it when you explained your plans?

I won't lie - they were a little surprised at first as I'd been very driven in my HR career but once they understood more about my motivations and what my plans were, they were very excited for me. For many of them, raw chocolate has been a new concept so they've really enjoyed learning about all of the amazing health benefits of raw cacao. I think they've enjoyed sampling my recipes too!

The Artisan Food Entrepreneur - Jo Packham

I would say juggling the business set-up alongside a demanding full time career was the most difficult time. Let's just say there were many late nights. I quickly realised that launching 9 different chocolate bars and superfood packs was quite adventurous as it meant that the packaging design itself became a pretty large project.

Luckily I found a great printing company who helped me bring my packaging to life. Give us an indication of the feedback you've had since you launched the Raw Halo brand? I've had such lovely feedback on the packaging. Everyone loves the colours, which makes all those hours I spent matching colours in my Pantone book all worthwhile. Everyone has been so positive about the variety across the Dark and Mylk bars and it's exciting to hear which flavours are their favourites. It's hugely gratifying when customers tell me it's the best chocolate they've ever tasted.

My hope is for Raw Halo to establish itself as a leader in the Raw Chocolate market. Report item - opens in a new window or tab. Seller assumes all responsibility for this listing. Item specifics Condition: Good : A book that has been read but is in good condition.

  • The Artisan Food Trail;
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  • The Artisan Food Entrepreneur: Profiles in Passion and Success;

Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitions - opens in a new window or tab. About this product.

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Artisan Food Discoveries, Food Entrepreneur Articles, and Consulting | Susie Wyshak

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